Can candidates successfully transition between industries in Commercial Excellence roles?

Core Commercial Excellence skills such as pricing strategy, revenue optimization and commercial analysis are often transferable across industries. This makes it possible for candidates to move between sectors, particularly at more junior or mid-level roles. At the same time, the level of seniority plays an important role. For more senior positions, industry-specific experience often becomes more critical. These roles typically involve greater responsibility, higher impact and higher compensation, which increases the importance of a strong and proven track record within a similar context. Our role is to assess where cross-industry experience adds value and where industry specialization is required, ensuring the right balance between fresh perspective and proven expertise.

How do you ensure the right match within a specific industry context?

We combine deep functional expertise with an understanding of industry-specific dynamics. Rather than focusing on titles alone, we assess how a candidate’s experience translates to your environment. This ensures that both the technical skills and the industry context align with your organization’s needs.

How does your network support different industries and markets?

Our network is both specialized and diverse. It includes professionals across multiple industries and regions, each with their own experience and context. This allows us to identify candidates who not only bring the right expertise, but also understand the specific challenges of your market.

Executive Search | Technology, Digital & Marketing

Commercial Excellence in Technology, Digital and Marketing

In Technology, Digital and Marketing, Commercial Excellence is about converting product value into scalable revenue. Pricing and growth decisions move fast because markets shift quickly, competitors iterate continuously, and customer expectations are shaped by seamless digital experiences. Many organisations operate with subscription models, usage based monetization, marketplaces, or platform models where supply and demand must stay in balance. In those environments, pricing is tightly linked to conversion, retention, customer lifetime value, and unit economics.

Hiring the right Commercial Excellence talent is challenging because the best profiles combine analytical depth with commercial judgement and strong cross functional execution. They need to influence product, marketing, sales and revenue operations, and translate insights into decisions that land in the funnel and in the customer journey. The right profile also depends on the growth phase. Early stage companies need builders who create structure and focus. Scaling companies need leaders who embed pricing governance, experimentation and performance discipline across teams. From specialist roles to director, VP and executive level, we help organisations secure talent that strengthens monetization, improves performance and supports sustainable growth.

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The benefits of working with us

Our focus is not on finding just any candidate, but on identifying the best candidate for the organisation. By considering the company, its stage of development and the maturity of Commercial Excellence, we create matches that work in practice and support long-term growth. We combine this with a personal and direct approach, short communication lines and close collaboration, because we believe this delivers the best results.

Testimonials

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I would highly recommend working with Pieter. He played a defining role in helping us fill a very senior Pricing role, not only by connecting us to good clients but also consulting on the needs for the role. Despite the highly specific requirements, he remained persistent, continuously refining the...

Tim Beurkens Director Category & Revenue Management at Coda | E-com | FMCG

I can’t thank Pieter enough for his persistence and integrity in finding the perfect fit for our organisation. Despite my misgivings about his initial candidate proposal, Pieter believed in the candidate (driven by his understanding of our business needs and culture) and had the intelligence and...

John Watson Director Purchasing, Assortment & Pricing | Raja

I partnered with Pieter van der Houwen on the recruitment of a Revenue Manager for our Commercial Excellence team at Vrumona. Operating in a relatively niche market, Pieter demonstrated strong market insight and access to a high quality network of candidates. Beyond that, he added real value by...