Can candidates successfully transition between industries in Commercial Excellence roles?

Core Commercial Excellence skills such as pricing strategy, revenue optimization and commercial analysis are often transferable across industries. This makes it possible for candidates to move between sectors, particularly at more junior or mid-level roles. At the same time, the level of seniority plays an important role. For more senior positions, industry-specific experience often becomes more critical. These roles typically involve greater responsibility, higher impact and higher compensation, which increases the importance of a strong and proven track record within a similar context. Our role is to assess where cross-industry experience adds value and where industry specialization is required, ensuring the right balance between fresh perspective and proven expertise.

How do you ensure the right match within a specific industry context?

We combine deep functional expertise with an understanding of industry-specific dynamics. Rather than focusing on titles alone, we assess how a candidate’s experience translates to your environment. This ensures that both the technical skills and the industry context align with your organization’s needs.

How does your network support different industries and markets?

Our network is both specialized and diverse. It includes professionals across multiple industries and regions, each with their own experience and context. This allows us to identify candidates who not only bring the right expertise, but also understand the specific challenges of your market.

Executive Search | Consumer Goods, Retail & Food

10,000+ global CE-professionals and growing

25+ years of recruitment experience

We match beyond the CV: fit, mindset, impact

Commercial Excellence in FMCG, Retail & Food

In FMCG, Retail and Food, pricing and Commercial Excellence move at high speed. Profitability depends on getting the balance right between price architecture, promotions, trade investment and mix across channels, while consumer behaviour and retailer dynamics keep shifting. Many organisations therefore embed Revenue Growth Management as a cross‑functional discipline, aligned across Sales, Marketing and Finance, with clear ownership and decision rhythm.

The real hiring challenge is not finding people. It is quickly identifying the best fit: strong analytics plus stakeholder influence and execution. From first CE hires to scaling mature functions, we help you find professionals who deliver profitable growth in the context of your industry and growth phase.

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The benefits of working with us

Our focus is not on finding just any candidate, but on identifying the best candidate for the organisation. By considering the company, its stage of development and the maturity of Commercial Excellence, we create matches that work in practice and support long-term growth. We combine this with a personal and direct approach, short communication lines and close collaboration, because we believe this delivers the best results.

Testimonials

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I would highly recommend working with Pieter. He played a defining role in helping us fill a very senior Pricing role, not only by connecting us to good clients but also consulting on the needs for the role. Despite the highly specific requirements, he remained persistent, continuously refining the...

Tim Beurkens Director Category & Revenue Management at Coda | E-com | FMCG

I can’t thank Pieter enough for his persistence and integrity in finding the perfect fit for our organisation. Despite my misgivings about his initial candidate proposal, Pieter believed in the candidate (driven by his understanding of our business needs and culture) and had the intelligence and...

John Watson Director Purchasing, Assortment & Pricing | Raja

I partnered with Pieter van der Houwen on the recruitment of a Revenue Manager for our Commercial Excellence team at Vrumona. Operating in a relatively niche market, Pieter demonstrated strong market insight and access to a high quality network of candidates. Beyond that, he added real value by...