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Pieter Van der Houwen

Harvard Business Review, foto Getty Images

The New Pressures Facing CMOs and How to Overcome Them

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Pricing is a boardroom topic

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When Cost-Plus Pricing Is a Good Idea

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How AI Is Changing Sales

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  • When Customers Want to See the Human Behind the Product
  • Using Analytics to Align Sales and Marketing Teams
  • Motivating Your Most Creative Employees SALES A Look into Microsoft’s Data-Driven Approach to Improving Sales
  • Pricing Needs to Reflect Who People Want to Be, Not Just What They Want
  • A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

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